UVA Health is an integrated health system with a world-class academic medical center that includes a level 1 trauma center, a level IV NICU, the first NCI-designated Comprehensive Cancer Center in Virginia, and UVA Health Children’s, the #1 pediatric hospital in Virginia. UVA Health also encompasses three community hospitals, a specialty rehabilitation hospital, and an integrated network of primary and specialty care clinics throughout Virginia.

The challenge for this project is to extend the existing UVA Health visual identity system to be flexible to different touchpoints, energize the visual elements, and create visual storytelling elements that can communicate to its target audiences.