TwelveLabs is an AI company that helps organizations understand and search video the same way they understand text. Their technology analyzes video content to recognize actions, objects, speech, and context, making it easy to index, search, and generate insights from massive video libraries. By turning unstructured video into structured, searchable data, TwelveLabs enables faster discovery, smarter automation, and more powerful video-driven applications across industries.

For this 2025 AWS collaboration event, I led the visual design and branding system for TwelveLabs, creating a bold, scalable identity that reflects the intersection of advanced AI and cloud innovation.

The visual language is built around strong block elements on a dark background, energized by bright, high-contrast gradients that draw attention in busy event environments. Thin white line textures were layered throughout the compositions to add depth and motion, referencing data flow and machine intelligence. My role covered concept development, visual system design, and production-ready assets across digital screens, signage, and print, ensuring consistency and impact across all touchpoints.